Edward R. Arenas Sr., who ascended to the company's presidency in 1996, is a great believer in "family." Its shows in the friendly, first-name fashion in which employees address him and his fellow executives, wife Maria and son Edward X. Arenas Jr., both vice presidents.

Bills Equipment sales has steadily increased since the company began catering almost completely to the contractor and industry trade.

Bills Equipment plans to expand operations at both its current facilities and elsewhere in Miami-Dade and Broward Counties, although competition in the construction equipment business is touch.

The company's key ingrediant for continuing success however, is "being pleasant and nice to the customers, making them feel welcome...like family.

And treated always, as well to a steaming cup of Cuban café.